SaaS Metrics Calculator
Enter your MRR and customer data to get a full SaaS metrics dashboard. See ARR, churn rates, net revenue retention, Quick Ratio, and LTV — all color-coded against industry benchmarks.
Monthly Recurring Revenue
MRR added this month
MRR lost this month
Acquired this month
Lost this month
Avg revenue per account
For LTV calculation
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Understanding SaaS Metrics
SaaS metrics are the vital signs of a subscription business. They tell you how efficiently you acquire customers, how well you retain them, and whether your growth is sustainable. Investors, board members, and operators all rely on these metrics to make decisions.
The MRR Framework
MRR is the foundation. Break it into components: New MRR (new customers), Expansion MRR (upgrades), Churned MRR (cancellations), and Contraction MRR (downgrades). Net New MRR = New + Expansion − Churned − Contraction. Positive net new MRR means you are growing; negative means you are shrinking.
Churn: The Silent Killer
Even small monthly churn compounds into massive annual losses. 5% monthly churn means you lose 46% of customers annually. 2% monthly churn loses 21%. The best SaaS companies obsess over churn because retention improvements compound — reducing churn from 5% to 3% can double LTV.
Benchmarking Your Metrics
Use the color-coded dashboard above to quickly assess your health. Green metrics meet industry best practices. Orange metrics need attention. Red metrics need urgent action. Compare your metrics against peers of similar size, stage, and vertical for the most meaningful benchmarks.
Frequently Asked Questions
- What are the most important SaaS metrics?
- The core SaaS metrics are: MRR/ARR (revenue), churn rate (retention), net revenue retention (expansion), LTV:CAC ratio (unit economics), and Quick Ratio (growth efficiency). Together, these metrics tell you whether your SaaS business is healthy, growing sustainably, and efficiently acquiring and retaining customers.
- What is net revenue retention (NRR)?
- Net Revenue Retention measures how much revenue you retain from existing customers over time, including expansion (upgrades) and contraction (downgrades/churn). NRR = (Starting MRR + Expansion − Churn − Contraction) / Starting MRR × 100. Above 100% means you grow even without new customers. Best-in-class SaaS companies have NRR above 120%.
- What is the SaaS Quick Ratio?
- The SaaS Quick Ratio = New MRR / Churned MRR. It measures growth efficiency — how much new revenue you add for every dollar lost. A Quick Ratio above 4x is considered healthy (adding $4 for every $1 lost). Below 2x means churn is consuming too much of your growth. Mamoon Hamid of Social Capital popularized this metric.
- What is a good churn rate for SaaS?
- Monthly revenue churn below 2% is excellent (24% annual). 2-5% monthly is acceptable for SMB SaaS. Enterprise SaaS should target under 1% monthly. Customer churn below 3% monthly is strong. The key is to track both revenue churn and customer churn — they can diverge significantly if you have variable pricing.
- How do you calculate ARR from MRR?
- ARR (Annual Recurring Revenue) = MRR × 12. This is a simple annualization of your monthly recurring revenue. ARR is the standard metric for SaaS companies above $1M in annual revenue and is the basis for most SaaS valuations. Note: ARR should only include recurring revenue, not one-time fees or services revenue.